All The 2010 FiFi® Winners

The FiFi awards are the oscars of the fragrance industry. On the 6th of June in New York the winners were announced.

Women’s Luxe
Lola Marc Jacobs – Coty Prestige

Men’s Luxe
Tom Ford Grey Vetiver – The Estée Lauder Companies

Women’s Popular Appeal
Halle by Halle Berry – Coty

Men’s Popular Appeal
Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche
Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche
Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell
Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell
Patrick Dempsey 2 – Avon Products, Inc.

Unique Boutique
Tom Ford White Suede – The Estée Lauder Companies

Fragrance Hall of Fame
ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body
Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works

Best Packaging – Men’s Popular Appeal
Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige
Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige
John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign
Chanel No 5: “Train de Nuit” – Chanel

Men’s Media Campaign
ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection
Scentbug Diffuser – Slatkin & Co. Limited Brands

Perfume Extraordinaire
Firmenich for Tom Ford Grey Vetiver

Editorial Excellence in Fragrance Coverage
Allure Women’s Scent Feature December 2009

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